I'm Anike Fawole
9+ years of experience in content, social, brand and product marketing in the media, entertainment, tech, and digital commerce industries - B2B and B2C.
When I’m not busy doing marketing, you’ll find me watching a documentary(true crime or historical), TV show, scrolling through TikTok or bookmarking new restaurants or shopping stores.
“Aut Optimum Aut Nihil” is my favourite quote!
🤙🏽: +234 812 937 0552
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Lead, Content & Digital → Lead, Marketing & Communications | Vendease **November 2022 - Present
Oversee Vendease’s marketing and communication strategies, including product marketing, content creation, performance marketing, and internal communications. Drive go-to-market initiatives, client events, and campaign execution, focusing on brand positioning, stakeholder engagement and lead generation.
Senior Social Media Manager → Head, Social Media | Pulse Nigeria **December 2018 - November 2022
Managed social media channels, led a team of content creators, and drove engagement strategies across platforms. Focused on audience growth, content monetization, and establishing Pulse as a leader in digital journalism and storytelling.
Digital Analyst → Head of Digital Marketing | Kraks Media **September 2017 - November 2018 Led digital, social, and community engagement efforts, developing content strategies and managing brand partnerships. Implemented email marketing and audience outreach initiatives, expanding Kraks’ presence in entertainment and online media.
Digital Communications Associate | Harvesters International Christian Centre **April 2017 - September 2017
Supported the church’s digital communications by implementing social media strategies, email marketing, video content, and paid campaigns to increase online reach and engagement. Contributed to content creation and visual communication across platforms, boosting the visibility of key campaigns and events.
Digital Communications Associate | WildFlower PR **October 2016 - February 2017
Developed and executed digital strategies for various brands, managing social media, email marketing, digital PR, and search engine marketing. Worked with celebrities and clients including Waje, Rita Dominic, YCee, GLO, ONE.org, and Ascend Talent, ensuring messaging consistency and enhancing brand engagement.
Digital Marketing Trainee | Wild Fusion **July 2016 - October 2016
Completed a rigorous digital marketing training program, gaining proficiency in Google AdWords, Analytics, Facebook Blueprint, and Twitter Flight School. Applied "Glocal" best practices and analytics, achieving Google Certified Partner status and implementing insights in practical client projects.
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Content Creation & Storytelling: My content expertise spans long-form articles, documentaries, and branded content. I craft captivating narratives for diverse platforms, from Kraks to Pulse Nigeria. My journalistic work earned an award for covering the 2019 Nigerian elections, and my article on mental health in social media during the pandemic remains highly regarded.
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Marketing Strategy & Leadership: At Vendease, I've developed go-to-market plans, implemented targeted communication strategies, and overseen successful product and event marketing initiatives. My work includes launching the Vendease loyalty program and e-procurement platform, blending high-impact marketing techniques with strategic communications.
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